Travel and Culture - 1497 Words

Discuss ways in which travel has helped to shape the relationship among different cultures and nations. Throughout history, travel has been one of the main causes of relationship formation among different cultures and nations. From the 15th to 17th century, travel was provoked by the desire for power, freedom, knowledge and economic prosperity. In today’s world, tourism has become the main motive for travel. As modern day tourism is growing to become the world’s fastest growing industry, it is also becoming the primary basis of relationship formation between cultures and nations. Tourism also affects the social, economic and political aspects of these different cultures and nations. This essay examines the advantages and disadvantages of†¦show more content†¦They have no job security due to the seasonality of tourism, no work safety rules and more often than not, they have no form of healthcare. In Terry McMillan’s 1996 How Stella Got Her Groove Back, a novel about a woman, Stella Payne, searching for happiness and self-fulfillment, we discover that the r esort workers had no benefits outside of a room to sleep on and food. The greatest disadvantage of tourism, in my opinion, is the narrative that tourists are sold when the visit their destination countries. This is due to that cultural deconstruction occurring on most ‘host† countries. The true culture of a nation is lost in the midst of the â€Å"performances† that are put on for tourists as a part of a package deal. Similar to the package Stella Payne experienced in How Stella Got Her Groove Back, tourists are presented a one sided view of â€Å"host† nations. The tourists never get truly take the time to get to know the reality of their destination country because they believe that what is being shown to them is real. What tourists fail to realize, as they engage in and begin to expect the false narrative being presented to them is that the true nature of that country is lost. The tourists are sold on â€Å"primary products† such as sand, suds, safari, and in the case of Stella Payne, sex and sun (â€Å"Tourism Deve lopment†). And these primary products begin to paint a permanent picture in the minds of tourists that construct the false narrative tourists bring with them on vacation.Show MoreRelatedpop culture tourism as travel motivator4897 Words   |  20 Pagesï » ¿ POP CULTURE TOURISM AS A TRAVEL MOTIVATOR A Thesis Submitted to the Faculty of the College of International Tourism and Hospitality Management Lyceum of the Philippines University Cavite In Partial Fulfillment of the Requirements of the Degree Bachelor of Science in Tourism Management ABEGAIL D. BEDREJO RENALYN T. DRECE AGATHA FERNANDEZ JANICA R. JANSUY DIANNE SUZANNE F. LAMIS January 2014 CHAPTER I INTRODUCTION Background of theRead More Impact of Travel on Culture and the Environment Essay1899 Words   |  8 PagesImpact of Travel on Culture and the Environment Travel and mobility play indispensable roles in our lives as modern Americans. Their largest impacts are seen within cultural realms: airplanes, automobiles, trains, and, to a lesser extent, boats allow fast and easy transportation to virtually all parts of the world. Such easy access to the inhabited portions of the planet has facilitated face to face meetings with family, friends, and colleagues living in distant parts of the world; the abilityRead MoreThe Corporate Culture Of The Air Travel Firm Ryanair2157 Words   |  9 PagesIs Ryanair’s ‘Abrupt’ Corporate Culture Doing More Harm Than Good? This article aims to investigate the corporate culture of the air travel firm Ryanair. It will also be undertaking a critical analysis, evaluation and reflection on the company’s cultural perspective with a secondary exploration into the role of power and branding using a range of theoretical frameworks. For many years Ryanair has received negative publicity with regards to their corporate culture and practices. Additionally, theRead MoreMy Deepest Interest On Travel And Learning Different Cultures1682 Words   |  7 PagesMy deepest interest lays in travelling and learning different cultures. The main reason for this desire is only through travelling one may learn thousands of things one never finds in books. The experience one gains can be the basis of new changes you do in your home country. It is due to the fact that only through comparison you learn what is best for you. I would love to learn educational systems and methodology that has been in use in foreign countries and apply the appropriate parts of it toRead MoreEssay on The Effects of Traveling946 Words   |  4 Pageschanged by being interested in learning more about others. Traveling abroad and experiencing different countries and cultures are one of the globalization effects that have influenced people. Reasons for traveling are various. For instance, the businessman who travels for work, the student who travels for study, the scientist who travels for research purposes, and general people who travel to take a vacation and so forth. Whatever the reasons are, traveling is the most influential factor that impactsRead MoreEthics Of International Nurse Recruitment1296 Words   |  6 PagesOne Size Doesn t Fit All: Ethics of International Nurse Recruitment From the Conceptual Framework of Stakeholder Interests. ProQuest Family Health, 573. Web. This source describes ethnic skills for international travel nurses on individual and national levels. International travel nursing requires a specific skill set that differs from requirements for nurses who work in their countries. â€Å"The most important question in understanding and evaluating the ethical standards of international nurse recruitmentRead MoreThe Positive Impact of Teen Travel Abroad1516 Words   |  7 PagesThere is an abundance of cultures and lessons that teens can learn about as they travel the world. Many teenagers, however do not realize or take advantage of travel opportunities provided for them and the influence travel can have on their lives. There are many programs out there that give all teens the chance to travel and experience the world firsthand regardless of a family’s income. These travels will influence the growing mind by helping them to understand other cultures without the distant feelingRead MoreTraveling Is An Elegant And Beautiful Ex perience852 Words   |  4 Pagesâ€Å"Travel isn’t always pretty. It isn’t always comfortable. Sometimes it hurts, it even breaks your heart. But that’s okay. The journey changes you; it should change you. It leaves marks on your memory, on your consciousness, on your heart, and on your body. You take something with you. Hopefully, you leave something good behind.† (Anthony Bourdain) Traveling is an elegant and beautiful experience. It breaks the uniformity of life and opens people’s minds to different cultures. According to Merriam-WebsterRead MoreThe Tourism Industry Has Created A Tarnished Reputation Of Tourists1597 Words   |  7 Pagesseen very differently in comparrison to the tourist. Both have the same interest in being in another country and experiencing another culture, but to what extent are they experiencing it in the same way? The tourism industry has created these different types of categories of people who travel to other countries that have evolved over hundreds of years. Modern travel has become more affordable to people of all different backgrounds and with growing technology it has helped create this booming economyRead MoreMarco Polo Comparison Essay1546 Words   |  7 PagesThe prolific writings of both Marco Polo and Ibn Battuta give accounts of early world travel and exploration during the middle ages, these two explorers’ m anaged to travel the length of the Eurasian empire, while creating written accounts of their adventure. When comparing these two individual writings on their travels and perception of cultures, religion and trade also their reasons for travel it is imperative that we acknowledge that these two individuals came from very different back rounds Polo

An Analysis of Dickinson’s I Felt a Funeral in My Brain...

nbsp; An Analysis of Dickinson’s I Felt a Funeral in My Brainnbsp;nbsp;nbsp;nbsp;nbsp;nbsp; nbsp; Emily Dickinson was a poet who used many different devices to develop her poetry, which made her style quite unique. A glance at one of her poems may lead one to believe that she was quite a simple poet, although a closer examination of her verse would uncover the complexity it contains. Dickinson’s poem I felt a Funeral, in my Brain, is a prime example of complicity embodied by simple style and language. In this piece, Dickinson chronicles psychic fall. The use of many different devices such as sound, repetition, and metaphors, all help to develop the theme of the poem. Perhaps the best way for the reader to uncover†¦show more content†¦The repetition presents the reader with a sense of both order and chaos at once, which in turn illustrates the subject’s mental state. In the second stanza of the poem the poet presents the reader with a funeral setting. The mourners are all seated, and a service begins. The poet describes this service as being quite intense (like a Drum (that) Kept beating—beating). The intensity of the service causes the poet’s mind to go numb. The numbness represents the death of her mind. In the third stanza a box is introduced. It can be assumed that this box is a coffin. The box is being lifted into the ground and the Boots of Lead creaking across the poets soul symbolize the mourners walking on the fresh grave. The tolling of space mimics the church bell that is introduced in the following stanza. Stanza four introduces the Bell as a metaphor for the heavens, and goes on to say that Being (is), but an Ear. The bell is representative of a church bell, and all the mourners (Beings) are listening to its ring. The use of the word bell in the poem’s context forms a vision of a slow ringing church bell, characteristic to a funeral. The next line, of the fourth stanza, pairs up the poet and silence as castaways. They are strangers in a foreign place, and are all alone. One could infer from the poem that here represents purgatory. ThisShow MoreRelatedEmily Dickinson s `` Because I Could Not Stop For Death `` Essay1355 Words   |  6 Pageshuman existence. For instance, she doesn’t shy away from the reality of death in her poem â€Å"Because I could not stop for Death†. Emily Dickinson being obsessed with the concept of death influenced her to question the effect that death creates by painting death as a traveling companion in her poem. Dickinson as a modern write r challenges traditional beliefs such as gender norms and society in her poem â€Å"I gave myself to him†. She questions the value of marriage which is treated as a business transitionRead MoreOutline Of A Literary Analysis Of The Insane Connection 992 Words   |  4 PagesOutline Structure for Literary Analysis Essay The insane connection II. Paragraph 1: Introduction (Use HATMAT) A. HOOK!! B. Authors Edgar Allan Poe and Emily Dickinson both use structural choices repetition, punctuation, and tone to shape the central idea of madness. C. Within â€Å"The Tell-tale heart† and â€Å"I felt a funeral in my brain† both writers write about the death of someone or something. D. Neither stories state the narrators’ names but throughout the stories, both are in first person pointRead MoreDickinson and Plath Comparative Analysis Essay example1530 Words   |  7 PagesDictionary). Although she wrote using hypnagogic symbolism and metaphors, one can postulate that most of her poems are written about herself. Emily Dickinson, however, wrote lyric poetry. The Emily Dickinson Museum claims she once told a reader, â€Å"When I state myself, as the Representative of the Verse – it does not mean – me – but a supposed person†(Staff). She mostly referred to death in a past-tense,narrative tone as if what shes writing about had already happened. Although their stylistic approachRead MoreEmily Dickinson As A Poet Of The Dark And Depressive Nature996 Words   |  4 Pagessubjects of mental pain, suffering, and despair, there is also a sense of hope, peace, and a yearning for God in her works. As some would say, â€Å"You canâ€⠄¢t have the good without the bad†, and Emily Dickinson is a perfect representation of that. Emily Dickinson’s life was that of obscurity and simplicity. She spent little time outside of the family home and died at the premature age of fifty-five. Having had no known romantic relationships or children, she spent her life considerably alone. Aside from herRead MoreFemale Oppression By Emily Dickinson And Charlotte Perkins Gilman1729 Words   |  7 Pageseven as a societal construct, transcends oppression and the patriarchy of the time. The first hurdle in comparing the works of Dickinson and Gilman is examining the superficial features of womanhood in their pieces. In Emily Dickinson’s â€Å"764† or, as it is also known: â€Å"My Life had stood- a Loaded Gun†, the main superficial features of womanhood are somewhat rudimentary and predictable. Women are merely tools, to be used by men but destined to remain useless otherwise. They are left and forgottenRead More Explication of Emily Dickinsons I Felt a Funeral in My Brain873 Words   |  4 PagesExplication of Emily Dickinsons I Felt a Funeral in My Brain Works Cited Not Included In the poem I Felt a Funeral in My Brain Emily Dickinson exposes a persons intense anguish and suffering as they sink into a state of extreme madness. The poem is a carefully constructed analysis of the speakers own mental experience. Dickinson uses the image of a funeral-service to symbolize the death of the speakers sanity. The poem is terrifying for the reader as it depicts a realizationRead MoreEssay about Nature in the Works of Emily Dickinson1368 Words   |  6 Pagesthat she wants the world to know that peace does exist in the human world and she wants to tell the world. Dickinsons poems are mostly written by nature, love, and death according to Anna Dunlap in her analysis. Dickinsons sister, Lavinia, is the one who published Dickinsons work, on her first attempt the editor that was responsible was taking her sweet time. This editor had Dickinsons work for two years so Lavinia decided to find another editor and Loomis Todd is the right person and editorRead MoreDea th Versus Death By Emily Dickinson2596 Words   |  11 Pagesdeath is passive to thinking it is an amazing honor, but she also thinks of it in a terrified sense. Emily Dickinson’s views on death may not be easy to understand, and one may not draw a conclusion based off of her thoughts on whether she is afraid of death or not, for she often can be both passive and scared of death in one poem. However, her poetry creates an interesting poetic analysis on the obscure topic of death. Though many people fear death, Emily Dickinson sometimes expressed in her poemsRead MoreFigurative Language and the Canterbury Tales13472 Words   |  54 Pagesalliteration: repetition of initial consonant sounds. It serves to please the ear and bind verses together, to make lines more memorable, and for humorous effect. †¢ Already American vessels had been searched, seized, and sunk. -John F. Kennedy †¢ I should like to hear him fly with the high fields/ And wake to the farm forever fled from the childless land. -Dylan Thomas, â€Å"Fern Hill† 3. allusion: A casual reference in literature to a person, place, event, or another passage of literature, often without

Challenges And Challenges Of China - 1859 Words

With a growing population in every country comes with challenges and dilemmas. 7.4 billion humans are living on earth today and it is projected to be around 9 billion by the year 2040. Important aspects partake into population growth such as fertility, migration, and mortality. Other aspects greatly effect population growth, however; each country has their own rate of growth. In 20-30 years the world population will grow yet, at grow at a decreasing rate which still raises challenges for the over populated countries. I have great interest in China; I will be explaining and giving an outline on the possible problems that China is currently facing, future dilemmas and advice to advise China with solutions with the it’s challenges.†¦show more content†¦Chinas trading creates a large profit for their economy and other countries . China’s exporting goods has given China the upper hand compared to other countries. China’s demographic situation is leads them to become an over populated country. Over the next several years majority of the elderly will be retiring. The aging of the elderly out numbers the younger population which makes an unbalanced aging structure. According to The World Bank the fertility rate China is currently 1.6, compared to the 1960s is was around 6.0 which lead to an aging population as seen in the 2016 population pyramid. During the spike of fertility in the 1960s it has created an increased population. The migration in China seems to be high out migration specifically. According to the international organization for migration it states â€Å"There are 60 million overseas Chinese around the world according to the Annual Report on Chinese International Migration† (https://www.iom.int/countries/china). That is a small percentage compare to China population however, se eking a better opportunity for families can be a factor that leads to out migration. China is a large developing country with jobs and infrastructure jobs due to the economy. According to International organization of migration states â€Å"A huge flow of internal migrants – perhaps also the biggest in Chinese history – is also underway as a result of the tremendous economicShow MoreRelatedThe Challenges of Public Relations in China1189 Words   |  5 PagesThe Challenges of Public Relations in China | China - a great opportunity for the PR industry | The prospective business environment in China is outstanding: the 2008 Olympics in Beijing, the Shanghai World Expo in 2010, entry into the World Trade Organization, and the emergence of a robust consumer market. All this promises to lead to an influx of business, ideas, people and products that will change China forever. Global businesses are paying attention to developments in China, and thereRead MoreChallenges In China Case Study1679 Words   |  7 Pages 7 Challenges New Energy Vehicle Industry Face in China When comparing China’s new energy vehicle program with other global policies and initiatives, there is a number of challenges the industry may face on both policy, technology and commercial levels. First of all, China’s aggressive promotion policy focused on the end user is focused almost solely in promoting the demand for new energy vehicles. Almost all the perks that come with purchasing an electric vehicle are sponsored by the governmentRead MoreChallenges and Advantages of Doing Business in China Challenges and Advantages of Doing Business in China615 Words   |  3 PagesChallenges and Advantages of Doing Business in China With China emerging as a global power in business within the last decade, knowing about doing business in China has become more important than ever. There are both many advantanges and challenges with doing business in China in this modern era, and understanding both sides of this coin is the key to being successful in China. Some aspects to keep in mind include the cultural barrier, the price of the work force in China compared to the UnitedRead MoreChallenges Of China Resource Corporation1747 Words   |  7 PagesThe most significant challenges China Resource Corporation faced prior to 6S were government intervention, over diversification, lack of strategy, lack of centralized reporting, and short-term focused managers. New policies in the economy during the late 70s under Deng ended CRC’s monopoly for China’s trade. The introduction of special economic zones (SEZs) and joint-venture partnerships reduced CRCs value position as the mediator, as it was no longer nece ssary for firms to work thru CRC to accessRead MoreLevendary CafÃÆ' © : the China Challenge1769 Words   |  8 Pagesevaluation of the way Levendary Cafe has entered the China market? The entrance of china was more opportunistic expansion rather than strategic. The huge population of 1.4 billion people and annual GDP growth of 14.5% over the past decade, China’s urban population rise from 36.2% of the total in 2000 to 46.6% in 2009, and the strong middle class whose per capital income surged from RMB 6,282 to RMB 17,175 (In 2010, RMB 1 = USD 0.15.) all made china as great opportunity for the restaurant that wasRead MoreEconomic And Political Challenges Facing China1474 Words   |  6 PagesHaving a historical record of over three thousand years, China is considered as one of the few countries with a significant continuous civilization. Before the twentieth century, it was under the rule of various dynasties. â€Å"The Xia dynasty was the first dynasty to rule in the country† (Tanner 35). The bureaucratic systems of these regimes resulted to the agrarian civilization that was much better off than the existing nomadic cultures. â€Å"Through the enti re period from the 1990s, the country has regainedRead MoreChina is an Economic Giant in a World of Environmental Challenges1229 Words   |  5 Pagesthree decades of economic growth like a skyrocket (See Figure 1), China has become an economic giant in world but at a disastrous cost --- environmental challenges. The poor treatment of industrial spills and different other major kinds of wastes, specifically electronic waste, plastic wastes and food wastes. FIGURE 1. Growth of China’s gross domestic products. To begin with an overall image of how trash is handled in China. Generally, people do not classify their trash at home; recyclableRead MoreEssay about The Enviromental Challenges China is Facing1323 Words   |  6 Pages12)). Many of the factories China uses for manufacturing products are run by coal, one of the most dirtiest energy sources available (Cleaner China -- the Asian tiger is striving to curb pollution. (2013, August 31)). Burning coal for electricity releases large amounts of sulfur dioxide and carbon dioxide-some of the key elements of acid rain-into the atmosphere (Acid Rain. (2009)). Acid rain and air pollution has become an environmental and political problem for China and throughout the world. AcidRead MoreCross-Cultural Challenges When Doing Business in China3410 Words   |  14 PagesManagement Cross-cultural challenges when doing business in China.(Research Note) Abstract With the globalisation of world business, China has become an appealing æÅ"‰å  ¸Ã¥ ¼â€¢Ã¥Å â€ºÃ§Å¡â€žmarket for foreign investors. The problem of cross-cultural management arises as the cooperation between China and its culturally different Western partners continues to increase at an unprecedentedæâ€"  Ã¥â€° Ã¤ ¾â€¹Ã§Å¡â€ž rate. This paper presents an understanding on the general cultural differences between America and China by applying the culturalRead MoreMicrosoft Opens the Gates: Patent, Priacy, and Political Challenges in China.934 Words   |  4 PagesMicrosoft Opens the Gates: Patent, Priacy, and Political Challenges in China. Q1: What are the risks that Microsoft has faced in operating in China and dealing with the Chinese government? Do you see these risks as increasing, diminishing, or changing in the future?Are these risks unique to China or present in other developing countries? A: There are two major risks that Microsoft has faced in operating in China. Firstly, after China joined WTO. Although Chinese government taks some actions

Essay The Futility of Dreams in John Steinbecks Of Mice...

The Futility of Dreams in Of Mice and Men Everyone has a dream they hope to achieve, but dreams are not always possible to attain. In John Steinbecks Of Mice and Men, two ranch hands, George and Lennie, find work in Salinas Valley. Lennie, constantly getting into trouble, inadvertently causes the two of them to be run out of town and thus have to find new work regularly. George and Lennies search for work in the hope of accomplishing their dream of a small farm of their own displays how futile realizing dreams can be. The major themes identified by commentators in Of Mice and Men are friendship and isolation, hope and futility(Votteler 334). Through George and Lennies friendship, the hope to achieve their dream is†¦show more content†¦George holds Lennie in check by telling him about the farm and the condition that if he is good he will be allowed to tend the rabbits on the farm. The dream was originally designed by George as a way to try to get Lennie to be good, but after many times of repeating it, he begins to believe it himself(Moore 341). George uses Lennie to sustain his own dream of the farm, that if he didnt believe that Lennie needed him for protection his illusion would dissipate under the pressures of the workday world(Marks 354). George and Lennie come to work in the Salinas Valley where they are on the brink of achieving their dream or doom(Moore 341). The itinerant workers hope to get the farm they dream of with the money earned from working on the ranch(Doren 335). Curleys wifes dream of becoming a famous movie star in Hollywood is as real to her as Lennies dream of tending the rabbits is to him(Beatty 362). George and Lennie are not like the other ranch hands in their friendship for each other and proves to be so unusual that it brings hope to the bunkhouse keeper, Candy, and Crooks, for the possibility that the dream of a home on their own farm could be fulfilled(Dusenbury 346). The unexpected offer of three hundred dollars by Candy suddenly convinces George that their dream may finally be attained(Shurgot 365). Crooks wants this dream, that is unattainable by himself, so badShow MoreRelatedThe Pursuit of the American Dream in John Steinbecks Of Mice and Men1967 Words   |  8 PagesOf Mice and Men is a short novel about the story of two migrant workers who are best friends during the Great Depression (Goldhurst 49). The setting is the Salinas Valley in California, and the majority of the characters are unskilled migratory workers who do what their name implies. They travel from towns and ranches and farms looking for work and eventually move on to find another job. John Steinbeck puts the spotlight on two migratory workers who dream to finally settle down by saving money toRead MoreThe Futility Of Dreaming By John Steinbeck942 Words   |  4 PagesEnglish ENG1D: Block 7 February 5, 2015 The Futility of Dreaming As the late Osho believed, And desires are never here and now -- they are non-existential. They are just mental, in the mind. And they cannot be fulfilled because their very nature is to move into the future. John Steinbeck s novella, Of Mice and Men explores this theme of futile desire through various relationships and character complexes. This fictional story begins by introducing two men with a relationship built from the very foundationsRead MoreJohn Steinbeck s Of Mice And Men 1656 Words   |  7 PagesIn the novel ‘Of Mice and Men’, Curley’s Wife is one of the many characters who represent a minority in the American society in the 1930s. In the award winning book, John Steinbeck provides many different aspects to the world he was living in at the time he wrote the novel: dreams, hopes and loneliness to name a few, all channelled through one mentality - prejudice. Curley’s Wife was one of the many characters that Steinbeck used to get his point acros s about prejudice with. She is not a complexRead MoreTheme Of Creation And Expulsion Of Cain From The Garden Of Eden Essay2550 Words   |  11 Pages When looking over Of Mice and Men, we come to realize that this work portrays various questions when it comes to man and his life. The main question that this work asks when the story is told is â€Å"is man destined to live alone, a solitary wanderer on the face of the earth, or is it the fate of man to care for man, to go in his way in companionship with another?† Should we ride solo or join others along the way? That is one of the themes of this work. This theme is like the theme that occurs in theRead MoreThemes, Styles, And Techniques Essay2289 Words   |  10 PagesSpencer Kandel English IV Mr. Otton 16 November 2016 Themes, Styles, and Techniques as Expressed in the Works of John Steinbeck INTRO INTRO INTRO INTRO INTRO INTRO INTRO When looking over Of Mice and Men, we come to realize that this work portrays various questions when it comes to man and his life. The main question that this work asks when the story is told is â€Å"is man destined to live alone, a solitary wanderer on the face of the earth, or is it the fate of man to care for man, to go in his wayRead MoreOf Mice And Men By John Steinbeck2184 Words   |  9 Pagesâ€Å"Of Mice and Men† is a novella written by John Steinbeck in the 1930’s and he used the line from an 18th Century poem by Robert Burns as the title of the story. â€Å"Of Mice and Men† (â€Å"OMaM†) as a title foreshadows the idea portrayed by Burns in his poem â€Å"To a mouse† because in this poem the mouse’s house was destroyed in an accidental mistake which implies dreams being shattered and depression along with death following as a result. Loneliness is a key theme in this book which outlines the harsh life

Night World Dark Angel Chapter 7 Free Essays

string(52) " and none of them was in the really popular clique\." Gillian felt triumph, wild excitement-and something deeper. An emotion she couldn’t describe because there weren’t any ordinary words for it. David was looking at her, and it was almost as if she could see through his dark eyes. We will write a custom essay sample on Night World : Dark Angel Chapter 7 or any similar topic only for you Order Now As if she could see inside him†¦ see the way things looked to him†¦ What she felt was a little like discovery and a little like deja vu and a little like waking up and suddenly realizing it’s Christmas. Or like being a kid lost in a strange place, cold and bewildered, and then suddenly hearing your mother’s voice. But it really wasn’t like any of those things; it was more. Unexpected welcome†¦ strange recognition†¦ the shock of belonging†¦ She couldn’t quite put it all together, because there was nothing like it in her experience. She’d never heard of anything like this. But she had the feeling that when David kissed her, she’d figure it all out and it would be the revelation of her life. It was going to happen-now. He was moving clser to her, not fast, but as if slowly compelled by something he couldn’t control. Gillian had to look down, but she didn’t move back or turn her face away. He was close enough now that she could hear his breath and feel him. Her eyes shut of their own accord. She waited to feel the touch of warmth on her lips†¦ And then something in her mind stirred. A tiny whisper, so far back that she could barely hear it, and she couldn’t tell where it came from. Tanya. The shock went through Gillian like ice on bare skin. Part of her tried to ignore it, but she was already pulling away, putting a hand up, turning to stare at the window. Not out the window. It was too steamed up now to see anything outside. They were in their own cocoon of whiteness. Gillian said, â€Å"I can’t. I mean, not like this. I mean-it isn’t fair, because you already-and you haven’t †¦ I mean†¦ Tanya.† â€Å"I know.† David sounded as if he’d been hit with ice on bare skin, or as if he’d come up from deep water and was looking around dazedly. â€Å"I mean, you’re right. I don’t know what I was†¦ It just-it was like I forgot†¦ Look, I’m sure that sounds stupid. You don’t believe me.† â€Å"I do believe you.† At least he sounded as incoherent as she did. He wouldn’t think she was a total fool; her facade wasn’t broken. â€Å"I’m not that kind of guy. I mean, it looks like I am, right here, it looks exactly like I am. But I’m not. I mean I never-I’m not like Bruce Faber. I don’t do that. I made a promise to Tanya and †¦Ã¢â‚¬  Oh, God, Gillian thought. And then a sort of inward scream: (Help!) (I was wondering when you’d remember me.) (He made her a promise!) (I’m sure he did. They’ve been going together a while.) (But that’s terrible!) (No, it’s admirable. What a guy. Now say you’ve got to get to school.) (I can’t. I can’t think. How are we going to-) (School first.) Dully, Gillian said, â€Å"I guess we’d better get moving.† â€Å"Yeah.† There was a pause, and then David put the car in gear. They drove in silence, and Gillian sank deeper and deeper into depression. She’d thought it would be so easy-just show David her new self and everything would fall into place. But it wasn’t like that. He couldn’t just dump Tanya. (Don’t worry about it, kid. I have a cunning plan.) (But what?) (I’ll tell you when it’s time.) (Angel-are you mad at me? Because I forgot about you?) (Of course not. I’m here to arrange things so you can forget me.) (Then-because I forgot about Tanya for a while? I don’t want to do anything that’s wrong†¦) (I’m not mad! Heads up. You’re there.) Gillian couldn’t push away the feeling that he was mad, though. Or at least surprised. As if something unexpected had happened. But she didn’t have time to dwell on it. She had to get out of David’s car and gather herself and face the high school. â€Å"I guess-I’ll see you later,† David said as she reached for the door handle. His voice made it a question. â€Å"Yeah. Later,† Gillian said. She didn’t have the energy for anything more. She glanced back- once-to see him staring at the steering wheel. She could see people staring at her as she walked to the school building. It was a new sensation and it gave her a spasm of anxiety. Were they laughing at her? Did she look silly, was she walking wrong somehow? (Just breathe and walk.) Angel’s voice sounded amused. (Breathe-walk-head up-breathe†¦) Gillian somehow got through halls and up stairs to her U.S. history class without meeting another student’s eyes once. There, arriving just as the bell rang, she realized she had a problem. Her history textbook, along with all her notes, was floating somewhere down toward West Virginia. With relief, she caught Amy’s eye and headed toward the back of the classroom. â€Å"Can I share your book? My whole backpack went in the creek.† She was a little afraid Amy might be miffed or jealous at the way she’d run off with David, but Amy didn’t seem to be either. She seemed more-awed-as if Gillian were some force like a tornado that you might fear, but that you couldn’t get mad at. â€Å"Sure.† Amy waited until Gillian had scooted her desk closer, then whispered, â€Å"How come it took you so long to get to school? What were you and David doing?† Gillian rummaged for a pen. â€Å"How do you know we weren’t picking up Tanya?† â€Å"Because Tanya was here at school looking for David.† Gillian’s heart flip-flopped. She pretended to be very interested in history. But she gradually noticed that some of the other students were looking at her. Especially the boys. It was the sort of look she’d never imagined getting from a boy. But these were all juniors, and none of them was in the really popular clique. You read "Night World : Dark Angel Chapter 7" in category "Essay examples" All that would change in Gillian’s next class, biology. Half a dozen of the most popular kids would be there. David would be there-and Tanya. Gillian felt, with a sudden chill, that she might not really care anymore. What did it matter what other people thought of her if she couldn’t have David? But she had a fundamental faith in Angel. Somehow things had to work out-if she just stayed calm and played her part. When the bell rang, she hurried away from Amy’s questioning eyes and into the bathroom. She needed a moment to herself. (Do something to your lipstick. It seems to have gone away somehow.) Angel sounded as puzzled as any human boy. Gillian fixed the lipstick. She ran a comb through her hair. She was somewhat reassured by the sight of herself in the mirror. The girl there wasn’t Gillian at all, but a slender, insubstantial femme fatale sheathed like a dagger in black. The girl’s hair was silky, the palest of all possible golds. Her violet eyes were subtly shadowed so they looked mysterious, haunting. Her mouth was soft, red, and full: perfect, like the mouth of a model in a lipstick commercial. Against the stark black of her clothing, her skin had the slightly translucent look of apple blossoms. She’s beautiful, Gillian thought. And then to Angel: (I mean, I am. But I need †¦ a Look, don’t you think? An expression for when people are staring at me. Like, am I Bored or Slightly Amused or Aloof or Completely Oblivious or what?) (How about Thoughtful? As if you’ve got your own inner world to pay attention to. It’s true, you know. You do.) Gillian was pleased. Thoughtful, absorbed in herself, listening to the music of the spheres-or the music of Angel’s voice. She could do that. She settled the canvas bag on her shoulder and started toward her locker. (Uh, where are you going?) (To get my biology book. I still have that.) (No, you don’t.) Gillian maintained her Thoughtful expression, while noting that heads turned as she walked down the hall. (Yes, I do.) (No, you don’t. Due to circumstances entirely beyond your control, you lost your biology book and all your notes. You need to sit with somebody else and share his.) Gillian blinked. (I-oh. Oh, yeah, you’re right. I lost my biology book.) The door of the biology lab loomed like the gate to hell, and Gillian had trouble keeping Thoughtful pinned to her face. But she managed to walk through it and into the quiet buzz that was a class before a bell was about to ring. (Okay, kid. Go up front and tell Mr. Wizard you need a new book. He’ll take care of the rest.) Gillian did as Angel said. As she stood beside Mr. Leveret and told her story she sensed a new quietness in the classroom behind her. She didn’t look back and she didn’t raise her voice. By the time she was done, Mr. Leveret’s pouchy, pleasantly ugly face had gone from a startled â€Å"Who are you?† expression (he had to look in the class register to make sure of her name) to one of pained sympathy. â€Å"I’ve got an extra textbook,† he said. â€Å"And some outlines of my lectures on transparencies. But as for notes-â€Å" He turned to the class at large. â€Å"Okay, people. Jill-uh, Gillian-needs a little help. She needs somebody who’s willing to share their notes, maybe xerox them-â€Å" Before he could finish his sentence, hands went up all over the room. Somehow that brought everything into focus for Gillian. She was standing in front of a classroom with everyone staring at her-that in itself would have been enough to terrify her in the old days. And sitting there in front was David, wearing an unreadable expression, and Tanya, looking rigidly shocked. And other people who’d never looked directly at her before, and who were now waving their hands enthusiastically. All boys. She recognized Bruce Faber, who she’d always thought of as Bruce the Athlete, with his tawny hair and his blue-gray eyes and his tall football build. Normally he looked as if he were acknowledging the applause of a crowd. Just now he looked as if he were graciously extending an invitation to Gillian. And Macon Kingsley, who she called Macon the Wallet because he was so rich. His hair was brown and styled, his eyes hooded, and there was something cruel to the sensual droop of his mouth. But he wore a Rolex and had a new sports car and right now he was looking at Gillian as if he’d pay a lot of money for her. And Cory Zablinski-who was Cory the Party Guy because he constantly seemed to be arranging, going to, or just recovering from parties. Cory was wiry and hyper, with foxy brown hair and darting fox-colored eyes. He had more personality than looks, but he was always in the middle of things, and at this moment he was waving madly at Gillian. Even Amy’s new boyfriend Eugene, who didn’t have looks or personality in Gillian’s opinion, was wiggling his fingers eagerly. David had his hand up, too, despite Tanya’s cold expression. He looked polite and stubborn. Gillian wondered if he’d told Tanya he was just trying to help a poor junior out. (Pick†¦ Macon.) The ghostly voice in Gillian’s ear was thoughtful. (Macon? I thought maybe Cory.) She couldn’t pick David, of course, not with Tanya looking daggers at her. And she felt uncomfortable about picking Bruce for the same reason-his girlfriend Amanda Spengler was sitting right beside him. Cory was friendly and, well, accessible. Macon, on the other hand, was vaguely creepy. This time the voice in her head was patient. (Have I ever steered you wrong? Macon.) (Cory’s the one who always knows about parties†¦) But Gillian was already moving toward Macon. The most important thing in life, she was discovering quickly, was to trust Angel absolutely. â€Å"Thanks,† she said softly to Macon as she perched on an empty stool behind him. She repeated after Angel: â€Å"I’ll bet you take good notes. You seem like a good observer.† Macon the Wallet barely inclined his head. She noticed that his hooded eyes were moss green, an unusual, almost disturbing color. But he was nice to her all period. He promised to have his father’s secretary photocopy the thick sheaf of biology notes in his spiral-bound notebook. He lent her a highlighter. And he kept looking at her as if she were some interesting piece of art. That wasn’t all. Cory the Party Guy dropped a ball of paper on the lab table as he walked past to get rid of his gum in the trash can. When Gillian unfolded it she found a Hershey’s kiss and a questionnaire: R U new? Do U like music? What’s yr phone #? And Bruce the Athlete tried to catch her eye whenever she glanced in his direction. A warm and heady glow was starting somewhere inside Gillian. But the most amazing part was yet to come. Mr. Leveret, pacing in the front, asked for somebody to review the five kingdoms used to categorize living things. (Raise your hand, kid.) (But I don’t remember-) (Trust me.) Gillian’s hand went up. The warm feeling had changed to a sense of dread. She never answered questions in class. She almost hoped Mr. Leveret wouldn’t see her, but he spotted her right away and nodded. â€Å"Gillian?† (Now just say after me†¦) The soft voice in her head went on. â€Å"Okay, the five classes would be, from most advanced to most primitive, Animalia, Plantae, Fungi, Protista†¦ and Eugene.† Gillian ticked them off on her fingers and glanced sideways at Eugene as she finished. (But that’s not nice. I mean-) She never got to what she meant. The entire class was roaring with laughter. Even Mr. Leveret rolled his eyes at the ceiling and shook his head tolerantly. They thought she was hysterical. Witty. One of those types who could break up a whole classroom. (But Eugene-) (Look at him.) Eugene was blushing pink, ducking his head. Grinning. He didn’t look embarrassed or hurt; he actually looked pleased at the attention. It’s still wrong, a tiny voice that wasn’t Angel’s seemed to whisper. But it was drowned out by the laughter and the rising warmth inside Gillian. She’d never felt so accepted, so included. She had the feeling that now people would laugh whenever she said something even marginally funny. Because they wanted to laugh; they wanted to be pleased by her-and to please her. (Rule One, dragonfly. A beautiful girl can tease any guy and make him like it. No matter what the joke is. Am I right or am I right?) (Angel, you’re always right.) She meant it with all her heart. She had never imagined that guardian angels could be like this, but she was glad beyond words that they were and that she had one on her side. At break the miracles continued. Instead of hurrying out the door as she normally did, she found herself walking slowly and lingering in the hall. She couldn’t help it, both Macon and Cory were in front of her, talking to her. â€Å"I can have the notes ready for you this weekend,† Macon the Wallet was saying. â€Å"Maybe I should drop them by your house.† His heavy-lidded eyes seemed to bore into her and the sensual droop to his mouth became more pronounced. â€Å"No, I’ve got a better idea,† Cory was saying, almost dancing around the two of them. â€Å"Mac, m’man, don’t you think it’s about time you had another party? I mean, it’s been weeks, and you’ve got that big house†¦ How about Saturday, and I’ll round up a keg and we can all get to know Jill better.† He gestured expansively. â€Å"Good idea,† Bruce the Athlete said cheerfully from behind Gillian. â€Å"I’m free Saturday. What about you-Jill?† He draped a casual arm around her shoulder. â€Å"Ask me Friday,† Gillian said with a smile, repeating the whispered words in her mind. She shrugged off the arm on her own volition. Bruce belonged to Amanda. A party for me, Gillian thought dazedly. All she’d wanted was to get invited to a party given by these kids-she’d never imagined being the focus of one. She felt a stinging in her nose and eyes and a sort of desperation in her stomach. Things were happening almost too fast. Other people were gathering around curiously. Incredibly, she was at the center of a crowd and everyone seemed to be either talking to her or about her. â€Å"Hey, are you new?† â€Å"That’s Gillian Lennox. She’s been here for years.† â€Å"I never saw her before.† â€Å"You just never noticed her before,† â€Å"Hey, Jill, how come you lost your biology book?† â€Å"Didn’t you hear? She fell in a creek trying to save some kid. Almost drowned.† â€Å"I heard David Blackburn pulled her out and had to give her artificial respiration.† â€Å"1 heard they were parked on Hillcrest Road this morning.† It was intoxicating, exhilarating. And it wasn’t just guys who were gathered around her. She would have thought that the girls would be jealous, spiteful, that they’d glare at her or even all walk away from her in one mass snub. But there was Kimberlee Cherry, Kim the Gymnast, the bubbly, sparkly little dynamo with her sun-blond curls and her baby-blue eyes. She was laughing and chattering. And there was Steffi Lockhart the Singer, with her cafe au lait skin and her soulful amber eyes, waving an expressive hand and beaming. Even Amanda the Cheerleader, Bruce Faber’s girlfriend, was in the group. She was flashing her healthy, wide smile and tossing her shiny brown hair, her fresh face glowing. Gillian understood suddenly. The girls couldn’t hate her, or couldn’t show it if they did. Because Gillian had status, the instant and unassailable status that came from being beautiful and having guys fall all over themselves for her. She was a rising star, a force, a power to be reckoned with. And any girl who snubbed her was risking a nick in her own popularity if Gillian should decide to retaliate. They were afraid not to be nice to her. It was dizzying, all right. Gillian felt as beautiful as an angel and as dangerous as a serpent. She was riding on waves of energy and adulation. But then she saw something that made her feel as if she had suddenly stepped off a cliff. Tanya had David by the arm and they were walking away down the hall. How to cite Night World : Dark Angel Chapter 7, Essay examples

Business Orientation Of Tesco - Myassignmenthelp.com

Question: Write an essay on business orientation of Tesco. Answer: The purpose of this report is to evaluate business orientation of Tesco. This report consists of different marketing strategies, which has been adopted by Tesco for being market oriented. The term market oriented strategy refers to the process of attracting new consumers towards the brand along with retaining the existing consumers (Ballantyne 2015). In retail industry, the market competition is high in contrast with any other industries. Therefore, customer centric strategies are the key success factor for Tesco, which facilitate the organization for gaining competitive advantages (Line and Wang 2015). This report further consists of recommendations for the management of Tesco for making the organizational strategies more consumers centric. Background of the organization Tesco is the third largest retail organization of global market, which is founded in 1919. Since then, the company is satisfying their consumers with high quality. The company has more than 6814 stores in global market. When it comes to revenue, Tesco is the second largest retail organization of global market. In UK, Tesco is known as the leader of grocery market and holding 28.4% of market share. The major business strategy of Tesco is to expand in global market for ensuring business sustainability. Moreover, the product quality product and pricing strategy of Tesco makes the company reputed in retail industry. Objectives of the organization Following are the objectives of Tesco: To expand overall sales volume within next five years To attract consumers with effective pricing and promotional strategies To communicate with the consumers for gathering valuable feedbacks from the consumers To improve organizational performance based on the consumers feedbacks Marketing strategies of the organization Tesco has adopted a customer centric marketing strategy, which helps the company to gain competitive advantages. The company is known for its efficient pricing strategy and product quality. Moreover, the company has adopted different market oriented strategies for attracting consumers from competitive market (Lin et al. 2016). Following are the components adopted by Tesco for being a market-oriented organization. Customer Focus In order to be a market-oriented organization, it is highly important to build efficient communication with the existing and potential consumers. Therefore, Tesco has adopted a communicative organizational culture, which helps the company to understand changing needs and demands of the consumers (Koh and Wong 2015). The major reason of understanding the changing needs of consumers is to solve consumers issues for better buying experience. Following are the steps followed by Tesco for fulfilling requirements of this marketing component (Santouridis and Stoumbou 2015). Listen: Tesco accumulates consumers feedbacks regarding the product quality, availability and price feasibility through their website. Tesco gives high priority to the consumers voice and therefore, consumers are not required to wait for communicating with the management of Tesco (Shah and Jain 2015). Additionally, this strategy helps the consumers to share their post-purchase behavior, which actually helps the company to improve consumers buying experience. Solve: Tesco not only gather feedbacks from the consumers, but also gathers feedbacks from the consumers for increasing consumers satisfaction (Homburg, Jozi and Kuehnl 2015). In order to solve consumers issues, Tesco has days return and refund policy. Impact: The above strategies help Tesco to maintain business sustainability by increasing consumers trust factors (Verhoef and Lemon 2015). Moreover, the organization focuses on environmental protection in order to attract consumers and other stakeholders in competitive market. Competitor Focus This strategy helps Tesco to understand the actual position of the competitors. It helps the company to understand the procedures followed by the competitors for satisfying needs and requirements of the consumers (West, Ford and Ibrahim 2015). In other words, competitive focus allows the organizations to implement better strategy in contrast with the competitors strategies. For example, Tesco follows competitive pricing strategy in which the company provides product at low rate than the competitors (Lederer, Schott and Keppler 2015). Moreover, the promotional offers provided by Tesco are considering the competitors activities. Therefore, it can be said that Tesco relies on competitors activities in order to adopt a customer centric approach. Additionally, Tesco has adopted Low Price Everyday approach for attracting new consumers from the competitive market. Product Diversification Strategy In order to satisfy needs and requirements of every type of consumers, Tesco has implemented product diversification (Saad, Hassan and Shya 2015). This strategy helps the company to expand business operation in different fields, which affects business profitability positively. In primary stage, Tesco has started with food products; however, the company has expanded in different fields such as tourism, telecommunication and financial sector (Alteren and Tudoran 2016). The reason behind adopting product diversification is to influence consumers buying behavior. The purchase decision-making process of consumers consists of a step, where consumers identify the actual requirements. Adopting product diversification helps the company to attract different consumers with different needs and requirements. Issues of the organization There are several issues faced by the organization, which prevents the organization from understanding consumers needs and requirements. In order to implement a consumer centric approach, it is highly important to understand the shoppers target in which Tesco is lagging remarkably (Ballantyne 2015). Moreover, the feedback evaluation process of the company is not much effective than the competitors in UK market (Line and Wang 2015). Therefore, it can be said that the issues faced by Tesco prevents the company from being a market-oriented organization. The basic attribute of market-oriented company to be consumer centric and on the other hand, Tesco fails to generate accurate data from the consumers feedback. Following are the issues faced by Tesco while implementing market-oriented strategies (Lin et al. 2016). Customer evaluation: The customer evaluation process of Tesco is not satisfactory enough to attract the consumers. In other words, feedbacks of the consumers are not evaluated efficiently, which prevents the organization from resolving consumers issues (Koh and Wong 2015). However, the company has an effective policy of communication in which the company establishes communication with the consumers. A low quality data evaluation prevents the organization from understanding the actual issues of the consumers; thus, improving the overall process becomes difficult. Employee efficiently: The employees of the Tesco are unable to deliver the designed service to the consumers, which prevent the organization from attracting consumers from competitive market (Shah and Jain 2015). Employees of an organization are solely responsible for communicating with the consumers. However, Tesco does not have any training program for educating the employees regarding how to evaluate consumers feedbacks. On the other hand, market oriented strategies are implemented for framing organizational goals and objectives for satisfying changing needs and requirements of the consumers (Homburg, Jozi and Kuehnl 2015). Therefore, it can be said that employee efficiency is one of the major issue faced by Tesco, which prevents the organization from attracting new and existing consumers. Recommendations In order to adopt customer centric strategies, Tesco should give high priority to the consumers feedbacks. In this manner, the company will be able to understand the consumers issues regarding the products and policies. For example, the return and refund policy of the company may dissatisfy a group of consumer. Therefore, the company needs to amend the policies in order to satisfy the consumers accordingly. However, Tesco should not change the complete organizational policies completely based on the consumers feedbacks. Following are the possible ways to improve market-oriented strategies for Tesco. Employee training: Tesco should focus on employees knowledge in order to improve consumer centric strategies. Therefore, Tesco needs to implement efficient training program for increasing knowledge of the employees regarding how they can build effective communication with the consumers. Gathering feedbacks from the consumers is not sufficient; the company needs to build healthy relationship with the consumers too for increasing customer retention. On the other hand, a market-oriented company is known for its customer centric strategy. Educating the employees regarding feedbacks evaluation is a customer centric strategy, in which the voice of consumers can be evaluated properly. Competitive pricing strategy: Competitive pricing strategy refers to the process of modifying the pricing strategy as per the market competition. In this strategy, the company should monitor the pricing strategy of the competitors randomly. Incorporating this strategy will help Tesco to provide products at lowest rate. Providing high quality products at low price will help the company to attract new consumers from competitive market. However, it is not possible to provide best quality product at lowest price. Implementing low pricing strategy can affect consumers trust factors negatively. Therefore, the company needs to adopt a suitable pricing strategy, which can affect both consumers buying behavior and trust factors positively. Customer communication: Tesco should spontaneously communicate with the consumers in order to understand the changing needs and demands of the consumers. A healthy communication strategy will help the company to gather consumers feedbacks regarding the product quality along with the post-purchase behavior of consumers. In order to implement customer-oriented strategy, the company should build healthy relationship with the consumers for increasing customer retention. If Tesco can build healthy relationship with the consumers, then it will be possible to increase consumers trust level. Therefore, it can be said that the company should adopt this strategy for improving their relationship with the consumers. Challenges of implementing the proposed strategies The above-mentioned strategies are efficient for improving consumer centric strategy of Tesco. However, there are different barriers that Tesco can face after implementing these strategies (West, Ford and Ibrahim 2015). The strategies recommended above are completely consumer centric and therefore, the consumers can take advantages from the easy polices. For instance, if Tesco modify the replacement policy according to the consumers requirement, then it can affect organizational profitability negatively. On the other hand, this strategy can satisfy the needs and requirements of the consumers to the highest extent (Saad, Hassan and Shya 2015). Therefore, it is important to implement certain measurements in order to get rid of the potential threats. The advantages of the above-mentioned strategies, Tesco needs to implement a balanced policy in which the company can facilitate both organizational and consumers interest. In other words, the company should have a basic philosophy while fr aming organizational policies rather than following consumers instruction accurately (Alteren and Tudoran 2016). Following are the potential threats for Tesco after implementing the proposed strategies. Low profitability: A competitive pricing strategy prevents the organization from delivering high quality product. In UK retail market, the competition is very high and therefore, many organizations have implemented low pricing strategy. Reducing price to the highest extent can affects profitability of the organization (Verhoef and Lemon 2015). On the other hand, reducing product quality can affects satisfaction level of the consumers negatively. Therefore, it can be said that a customer centric approach can hamper brand image of the company. In order to gain benefit from the proposed strategy, Tesco needs to focus on brand image along with market competition (Lederer, Schott and Keppler 2015). It is not possible to compete with the companies those are delivering low quality products at low price. Low brand image: Communicating with consumers frequently can affect the brand image of the company negatively. The information provided to the consumers is sensitive in nature and therefore, rival companies can use that information against the organization (Saad, Hassan and Shya 2015). Therefore, the organization should not provide frequent information to the consumers. In order to improve brand image, Tesco should understand the priority of the information that can be sent to the consumers for attracting them towards the company. Conclusion After preparing this report, it can be concluded that Tesco needs to improve their strategies for implementing a consumer centric organizational strategy. In order to improve organizational performance randomly, the company has adopted different strategies, which are market oriented in nature. On the other hand, evaluation of organizational strategies, it can be understood that the company is facing different issues. The recommendations proposed in this report are efficient and need efficient monitoring process for gaining positive outcome. This report consists of procedures in which Tesco can gain beneficial outcomes from the suggested procedures. In order to retain consumers from competitive market, Tesco needs to improve their strategic activities according to the proposed recommendations. Reference list Alteren, G. and Tudoran, A.A., 2016. Enhancing export performance: Betting on customer orientation, behavioral commitment, and communication.International Business Review,25(1), pp.370-381. Ballantyne, D., 2015. IS MARKETING BLIND TO THE INTERNAL CUSTOMER?.THE NORDIC SCHOOL, p.183. Homburg, C., Jozi, D. and Kuehnl, C., 2015. Customer experience management: toward implementing an evolving marketing concept.Journal of the Academy of Marketing Science, pp.1-25. Koh, A.C. and Wong, J.K., 2015. The Impact of International Marketing Research on Export Marketing Strategy: An Empirical Investigation. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 172-175). Springer International Publishing. Lederer, M., Schott, P. and Keppler, A., 2015. Using a strategy-oriented business process modelling notation for a transparent company-wide business control system.International Journal of Decision Support Systems,1(3), pp.325-347. Lin, C.H.V., Sanders, K., Sun, J.M.J., Shipton, H. and Mooi, E.A., 2016. From Customer Oriented Strategy to Organizational Financial Performance: The Role of Human Resource Management and Customer Linking Capability.British Journal of Management,27(1), pp.21-37. Line, N.D. and Wang, Y., 2015. Market-Oriented Destination Marketing An Operationalization.Journal of Travel Research, p.0047287515622288. Saad, N.M., Hassan, S.H. and Shya, L.M., 2015. Revisiting the relationship between internal marketing and external marketing: The role of customer orientation.The Journal of Developing Areas,49(3), pp.249-262. Santouridis, I. and Stoumbou, M., 2015. Measuring Customer Relationship Marketing Outcomes in the Greek Banking Sector. InIndustrial Engineering, Management Science and Applications 2015(pp. 881-890). Springer Berlin Heidelberg. Shah, T.R. and Jain, A., 2015. Customer oriented service culture and its impact on customer loyalty in organised retail context.International Journal of Indian Culture and Business Management,11(1), pp.23-42. Verhoef, P.C. and Lemon, K.N., 2015. 4. Advances in customer value management.Handbook on Research in Relationship Marketing, p.75. West, D., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press.